2021 was a rebuilding year for local businesses as the community rebounded from the pandemic. The Mexico Chamber of Commerce plans to continue the growth in 2022.
With the last couple of years …
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2021 was a rebuilding year for local businesses as the community rebounded from the pandemic. The Mexico Chamber of Commerce plans to continue the growth in 2022.
With the last couple of years unprecedented, local businesses had to continue to adapt to the circumstances. Mexico Chamber Executive Director Dana Keller said the primary goal of the chamber is to remain flexible and ready to adjust to meet the needs of the business community, stating that most businesses have fared well and gotten very creative.
2021 was a monumental year for the chamber and the community, according to Keller. Although the chamber doesn't foresee adding any significant events in the new year, they will continue the projects and campaigns from 2021. "We started 2021 working hard on a new "shop local" campaign. The "I LOVE LOCAL" branding was developed and used all year." Keller said the campaign would continue throughout 2022 with retail promotions and advertising on banners for downtown light poles.
Last year, the chamber was awarded a grant from the Mark Twain Regional Council of Governments. With the funding, the chamber was able to add a position of a Workforce Specialist that assists four of Mexico's larger employers to improve employee retention.
"Unemployment has been and continues to be so low that it is critical to keep employees on the job. Keller said the chamber would continue to offer to consult and train employers to improve employee retention.
With assistance from the Mexico Tourism Commission, the chamber was able to build the Mighty MexMO app, an innovative tool for the local community and tourism. "As we perfect the best utilization of the app, we will then begin to look towards creating other related city marketing materials."
A partnership with the City of Mexico Tourism Commission regarding a new city guide has also been discussed.
Although no new official projects are in the works, Keller commented that it doesn't take much for the chamber to jump on board with a new project. In addition, the chamber will continue with previous events, including the Annual Chamber Dinner on Feb. 18, the Golf Tournament fundraiser scheduled for June 24, and the Commerce and Industry Dinner in October.
The chamber's goal is to continue to increase membership, entice participation at chamber events, and hold successful fundraisers, ribbon cuttings, and grand openings.
"We are focused on getting things back to normal."
